Many companies around the world spend a lot of energy on Google advertising. For independent station overseas promotion, Google advertising promotion is naturally also the primary promotion channel. This article mainly shares how to use Google Shopping advertising to promote Shopify independent station.
We can establish an independent station through Shopify, and use the website building tools and templates provided by Shopify to complete the construction of the independent station in one stop. After the stand-alone station is completed, we can apply for a Google account (you can apply by yourself or open it through an official Google agent).
Google provides us with search ads, image ads, video ads, app ads, and shopping ads. When users search for a certain product on the Google Mall, shopping ads may appear. Its advantage is that it has The eye-catching advertising format and simple positioning method can bring advertisers more buyers with high conversion potential.
After opening a Google advertising account, we then use the Google account to register a Merchant Center account. Google Merchant Center is a practical tool that can help advertisers upload store and prodct data to Google and use it in shopping ads and other Google services.
Then we log in to our Google account, click on the left page menu to see the campaign on the account page, click the plus button, click New Campaign, select Shopping Ads in the “Campaign Type”, and then click Next. Amazon Promo Code NHS
Next, we need to set a series of advertising preferences: first naming the campaign name, and secondly, the merchant settings, where we select the Merchant Center account that contains the products we want to promote; then we set the target sales country/region, network, device, and Geographical location and other parameters; after setting, we need to set the daily budget, set the ad priority series (tell Google which campaign budget should be used when there are overlapping products in multiple campaigns), and finally choose to be in the campaign The type of bid used in (clicks, impressions, conversions, views, or engagement).
In addition, advertisers who want to add products sold in local stores to their shopping campaigns also need to adjust local product catalog ads; for those who need to limit the number of products used in their campaigns, they need to set up product catalog filtering. condition.
Next, we choose the type of ad group we want to create, product shopping ads or window shopping ads. A product shopping advertisement is an advertisement for a single product, while a window shopping advertisement is a combination of several related products in a single advertisement. When creating creatives, we should not only pay attention to the image specifications to comply with the standards set by Google, but also pay attention to combining concise and attractive copywriting to vividly display the selling points of the product. Argos Coupon Code
After completing the above work, we can create the first ad group, enter the name and bid of the ad group, and apply this bid to the first product group in the ad group, that is, “all products”. After the campaign is created, we can also change the bid of the product group at any time, so we can start advertising. Use Amazon Coupon Code
It is not difficult to find that the entire advertising process of Google Shopping is relatively complicated. We can also complete the delivery through official Google certified agencies such as Mob-vista. We have senior experience in creative production and advertising account operations, and can market ROI for us.
