How will e-conference pioneer Webex counter the disruption caused by Zoom, MS Teams, Google Meet?

In a hybrid world enterprises are spoilt for choices as far as video conferencing is concerned. It is going to be a multi platform video conferencing strategy for most enterprises.

Synopsis

In the quicksilver market of video conferencing and collaboration, Webex finds itself up against a host of competitors. With hybrid work taking over, and meeting apps and platforms becoming a key business tool, can Webex once again become a leader in the segment with its focus on enterprise and innovation?

It didn’t take long for people to move from ‘Let’s do a Webex meeting’ to ‘Let’s Zoom’.Yes, in the tech world, old habits change fast. For Webex, it only took a pandemic to lose its thunder. Users of networking giant Cisco Systems’ collaboration platform Webex will attest to this. Although it was among the early movers in the collaboration space and had a loyal user base, Webex slipped just when video conferencing was most needed — as Covid-19

BY

ET Prime

Oct 21, 2022, 04:00 AM IST

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