I went to Prime Day Gaming and all I got were these stupid shirt deals

Why do these exist? Who is buying them? Is this like how when I was six years old I once whispered to myself alone in the wilderness that I liked turtles and then for the next fifteen years I would receive at least ten turtle-themed gifts every holiday? There are too many questions for one person to answer.

The worst of Prime Day is here to reinforce gamers as antisocial maladjusted children and hawk shirts. Video games are a wonderful hobby: a medium of art that can empower the powerless, give voice to the voiceless, and create emergent narratives impossible in any other space. But sometimes it’s easy to forget briefly that video games are not just a business, they’re big business in a capitalist world that thrives on stereotypes and easily digested soundbites.

Being a fan of video games isn’t what it was once perceived as. Video games are deeply embedded into culture in most of the world. Generation X grew up with everything from Space Invader to Mario and that generation is breaking their 50’s now. But yes, advertisers, gamers are an endangered species. All us gamers are giant babies who dwell in cave-like parents basements being drip-fed energy drinks and Doritos. Gamers don’t know how to talk to others, since they never do that in video games.

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