Inside the new Apple Store Brompton Road – where you won’t have to wait to pick up the new iPhone

Apple has proven itself resistant to the economic challenges a lot of consumer technology companies have faced of late and the opening of a new flagship retail store in one of London’s most affluent areas embodies its ongoing success pretty well – and we got an early chance to look around.

The new Brompton Road Apple Store – nestled in London’s high-sheen corner, Knightsbridge where designer fashion retailers rub shoulders with the famous luxury department store Harrods – is located on the spot of the old Brompton Arcade, which dates back to 1903.

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