iPhones had runaway success in 2021, but 2022 is shaping up to be Android’s year
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The iPhone 12 series really started it — a runaway success for Apple with the adoption of a brand new design and OLED screens across its range, it only continued into a supercycle with the iPhone 13 series that surpassed expectations for battery life and are only held up by the worldwide chip shortage.
The missing ingredient
While Apple is manufacturing its own processors that lead the mobile industry in terms of performance, Android phones mostly rely on Qualcomm’s Snapdragon 8XX series to ensure they can match Apple’s silicon.
There are a few exceptions to that rule: Samsung makes its own series of Exynos chips, but they have consistently ranked below Snapdragon chips both in terms of performance and power efficiency, plus Samsung just does not seem to want to risk an all-Exynos strategy and continuous shipping its phones with Snapdragon processors in the United States, arguably its most important market.
Still, looking from the industry, despite this seeming diversity, Android flagships are effectively limited to just one processor choice: Qualcomm’s Snapdragon 8XX family. That chip can make or break not just one Android phone, it can make or break the entire spectrum of Android flagships.
A year to forget
Let me just list some of the major flagships powered by the Snapdragon 888 this year:
Unfortunately, it doesn’t seem like any of these makers found a way to tame the fiery Snapdragon, from the February release of the Galaxy S21 Ultra all the way to the fall when Xiaomi released the 11T Pro. All phones with it seem to have this problem.
The good news
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