lens: Snap India announces the most-popular Lens of the year 2021: Check the names – Times of India
Every day, people use Snapchat to express themselves, live in the moment, and learn about the world around them — and 2021 was no different. Lenses help users connect with their closest friends through Snapchat’s Camera. Below are some of the popular lenses of 2021 on Snap
Top Cultural Moments and Festivals
Lenses offer a unique window into the year’s cultural moments, trends, and how Snapchat’s community celebrates all the festivals in India. These lenses were everyone’s favourite in 2021.
Top Cultural Moments and Festivals
Lenses offer a unique window into the year’s cultural moments, trends, and how Snapchat’s community celebrates all the festivals in India. These lenses were everyone’s favourite in 2021.
- Happy Diwali! by Snap: Diwali 2021, the festival of lights, theme was ‘Share your Light’ and with this
Lens a Snapchatter can share a Diya with their friends and family. This popular Diwali Lens gained 200+ million impressions in India. - Happy Raksha Bandhan! by Snap: With this Lens, which leverages wrist recognition tech, you can virtually tie a rakhi on your wrist and share your message with your siblings or best friends.
- Sparkling Hand (Holi) by Snap: Holi – or the festival of colours – is typically celebrated by putting different Holi colours on friends and family at Holi Parties.
- My Friend Is (Friendship Day) by Snap: Friendship Day is celebrated on the first Sunday of August in India. Using this Lens, Snapchatters can share fun characteristics about their friends.
- Gudi Padwa, Onam, Makar Sankranti by Snap: Lenses for regional holidays and festivals were also popular on Snap.
Top Viral Lenses:
Indian traditional jewellery or gold jewellery lenses with sunglasses were popular throughout the year in India. While several of the ‘Learn Language’ lenses were used on relevant days like ‘Marathi Day’ or ‘Madras Day’
- Indian Traditional Jewelry: Replicating a traditional look of gold jewellery, the lens lets you try on gold necklaces, earring jhumkas, nose rings, and more.
- Gold Chains: Popular to try the sunglasses with the excess gold chains look, this lens would also let you try on a moustache with a simple tap on the lens.
- Learn Language by Snap: To celebrate the diversity of India, on different state holiday’s Snapchat released “Learn [Language]” Lenses.
- 3D Cartoon by Snap: Another popular Lens that was viewed over 7 billion times.
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