Logitech’s new Aurora gaming accessories are ‘inclusive’ but expensive

Logitech has launched the Aurora Collection, a line of “gender-exclusive” gaming accessories including a mouse, keyboard and headset. The devices are built around “comfort, approachability and playfulness” based on “feedback from women gamers across the community,” the company said. They have all-new designs and some interesting features, but also carry high prices suggestive of a “pink tax” on products designed for women.

The G735 wireless headset is a good example of that. It’s Logitech’s first G gaming headset with Blue VO!CE microphone tech that helps modulate your voice, while letting you save preferred settings directly on the headset. It also promises comfort for gamers with smaller heads, 2.4Ghz wireless connectivity and up to 56 hours of battery life with the side LEDs turned off. However, it’s very expensive for a gaming headset at $230, compared to say Logitech’s high-end $200 Pro X headset with similar features. 

The wireless and wired $200 G715 and $170 G713 tenkeyless keyboards offer per-key and perimeter RGB lighting and a choice of GX mechanical switches (tactile, linear or clicky), along with a cloud-soft palm rest. The G715 can connect via Bluetooth or a 2.4Ghz dongle, and offers around 25 hours of battery life on a charge. 

Finally, the $100 G705 lightweight (85 gram) wireless mouse is specifically designed for players with small hands. It comes with an 8,200 DPI “gaming-grade” sensor, offers battery life up to 40 hours with the LEDs enabled, and can connect to the G715 keyboard to avoid clutter. 

On top of the devices, Logitech is offering accessories we don’t see with many of its other gaming products. Those include pink or neon boom mics with earpads for $20, keyboard top plates ($20) and colored keycaps ($40). It’s also offering $30 mousepads and a $40 case for the G735 headset and G705 mouse. 

Logitech said that when it looked at its gaming products, “we realized we could be doing more” in terms of delivering solutions for all gamers. In one way, it has certainly achieved that considering the $500 price tag for the entire collection. If it really wants to expand its offerings for more players, though, it may need to expand its Aurora lineup with more budget-oriented products that match the quality and prices of its standard offerings.