‘Made in India’ TV shipments ‘grow’ 33% in Q3

The Indian TV market grew in the festive season in 2022 and ‘Make in India’ TV shipments grew 33% on quarter-over-quarter (QoQ) basis in the July-September period to reach 5 million units, a report showed on Tuesday.
As per a report by Counterpoint Research, the electronic goods manufacturing company Dixon led the market followed by Radiant and Wingtech. “The top five manufacturers contributed to more than 55% of the locally manufactured TV shipments in Q3 2022,” said senior research analyst Prachir Singh.
Smart TV market in India: Top 5 players
In December, Counterpoint Research said that Xiaomi continued to lead the Indian smart TV market in Q3 2022 as its shipments during the quarter increased by 38% on a year-over-year (YoY) basis. The market research firm attributed the growth to festive season sales, strong pent-up demand, multiple new launches, discount events and promotions.

Xiaomi stood at No. 1 position with 11% share in Q3 2022, followed by Samsung which took the second spot with a 10% share of the smart TV market. LG secured third spot with a 9% share on the basis of the popularity of its OLED TVs followed by OnePlus, which grew 89% YoY during the quarter and had an 8.5% share and VU with 5% share.
“The 32-inch TV size caters to a wide array of consumers and comes with an affordable price range. The 43-inch models are gaining popularity in the mid-range. On the software side, newer models are increasingly coming with Google TV, mainly in the under 25,000 segment, offering benefits of its user interface and content recommendations,” Akash Jatwala, Research Analyst at Counterpoint, said in a statement.
Counterpoint Research said that global brands led the market with a 40% share, followed by Chinese brands with a 38% share. As per Senior Research Analyst Anshika Jain, OnePlus, Vu and TCL were the fastest-growing brands in the smart TV segment in Q3 2022.