Meta may use the Quest Pro’s eye-tracking to serve ads: What is the updated privacy policy
Facebook-parent Meta recently launched Quest Pro and one of the features of the mixed-reality headset is eye-tracking. It also gets cameras on the inside that point inward to track your face and allows reproduction of Natural Expressions of avatars for effective communication. However, it looks like that the eye-tracking feature will also be used for another reason: serving targeted ads. The Meta Quest Pro will be available for purchase in select markets and India is not one of them.
Meta makes eye-tracking-related additions to privacy policy
Spotted by Gizmodo, the Eye Tracking Privacy Notice says that Meta collects and retains certain data about the users’ “interactions with eye tracking as required for the feature to work properly and to provide the feature.”
It further says that if users’ choose to share additional data with Meta, the company will use it to “personalise experiences and improve Meta Quest.” Citing Meta’s head of global affairs Nick Clegg in an interview with Financial Times, the publication also reported that eye tracking data could be used “in order to understand whether people engage with an advertisement or not.”
The statement does not explicitly suggest that Meta will use eye-tracking and/ or facial expressions to serve you ads. As per Ray Walsh (via Gizmodo), a digital privacy researcher at ProPrivacy, if you watch an ad for a few seconds and give a positive facial reaction, the tracking technology on Quest Pro gathers that data and Meta will have more information on you than ever.
For example, there’s an advertisement for a shoe. You see the ad and give a positive reaction, like a smile or feel intrigued in knowing more about it, you might end up getting a deal in a few minutes. Moreover, Meta is working on full-body tracking so that your avatars can mimic you in the virtual world. This is a lot of data which Meta could potentially use to serve you ads.
Meta makes eye-tracking-related additions to privacy policy
Spotted by Gizmodo, the Eye Tracking Privacy Notice says that Meta collects and retains certain data about the users’ “interactions with eye tracking as required for the feature to work properly and to provide the feature.”
It further says that if users’ choose to share additional data with Meta, the company will use it to “personalise experiences and improve Meta Quest.” Citing Meta’s head of global affairs Nick Clegg in an interview with Financial Times, the publication also reported that eye tracking data could be used “in order to understand whether people engage with an advertisement or not.”
The statement does not explicitly suggest that Meta will use eye-tracking and/ or facial expressions to serve you ads. As per Ray Walsh (via Gizmodo), a digital privacy researcher at ProPrivacy, if you watch an ad for a few seconds and give a positive facial reaction, the tracking technology on Quest Pro gathers that data and Meta will have more information on you than ever.
For example, there’s an advertisement for a shoe. You see the ad and give a positive reaction, like a smile or feel intrigued in knowing more about it, you might end up getting a deal in a few minutes. Moreover, Meta is working on full-body tracking so that your avatars can mimic you in the virtual world. This is a lot of data which Meta could potentially use to serve you ads.
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