Metaverse trailblazers hope to make real money from virtual people

General view of the metaverse fashion week on March 25, 2022

Synopsis

The ideal digital human can interact just like a real person, bringing their own personality to the table. Startups that develop technologies and businesses related to such simulated humans are gaining traction among private-equity investors, and products have begun breaking through. However, companies and their investors are still fumbling for promising business models as profits appear a long way off.

Guo YingzheDuring the 2022 Winter Olympics, you didn’t have to look too far in China to catch a glimpse of one of the stars of Team China, Chinese-American skier Eileen Gu, whether it was on billboards, bus station ads or TV screens.One admittedly small contributor to the ubiquity of Gu’s image was Meet Gu, an autonomous digital likeness created by Migu Video, a video site backed by state-owned wireless carrier China Mobile Ltd. In industry

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