Microsoft explains its Activision Blizzard acquisition deal with a new website
Microsoft’s new website: What it explains
This new website offers the latest updates from the company related to the acquisition. Microsoft’s dedicated acquisition site also includes quotes from Microsoft Gaming CEO Phil Spencer and Vice Chair and President Brad Smith. Apart from this, the website outlines a detailed history of gaming revenue and the market, along with a list of benefits that the acquisition will offer.
Importance of Activision Blizzard acquisition deal
The tech giant has explained that players and end-users will be able to gain a lot from this deal as more games on different platforms — including Xbox, PlayStation, phone, and online will be available. Microsoft claims that this deal will also help players by offering more alternatives for purchasing and accessing the titles.
Not just end-users, Microsoft even mentioned that the game developers will also be able to benefit from this deal which is likely to offer — better revenue, fair marketplace rules and more flexible payment systems. Lastly, more competition with Sony, Nintendo and mobile will also prove to be beneficial for the gaming industry.
Why Microsoft is making all this information available to the public
Microsoft’s deal to acquire Activision Blizzard is currently being reviewed by the UK’s Competition and Markets Authority (CMA). The British regulator is concerned that this deal will reduce competition. Meanwhile, the European Commission is expected to provide a verdict on the deal (either approve it or investigate further) by November 8.
This deal will help Microsoft to become the biggest player in the gaming industry as the company will own developers and games which are available under Activision, Blizzard, and King. This deal will make Microsoft the owners of some major gaming franchises including — World of Warcraft, Candy Crush and even Call of Duty.
On the other hand, Sony Interactive Entertainment CEO Jim Ryan has disputed the acquisition of Call of duty by claiming that Microsoft’s agreement to keep Call of Duty on PlayStation platforms was “inadequate.”
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