Native Instagram app for iPad not coming anytime soon, company head tweets

Instagram won’t optimize its app for the iPad anytime soon, said the social media platform’s head Adam Mosseri in a tweet over the weekend.

The message was in response to a tweet made by tech YouTuber Marques Brownlee (MKBHD) who pointed out the absence of the app even in 2022.

Mosseri said it’s something Instagram hears a lot but the number of iPad users wanting the app isn’t large enough to justify developing it.

Oh it does, for sure, but:
1/ each surface adds overhead; we support iOS, Android, www, and IG Lite, and Android is the largest
2/ TikTok and YouTube are behemoths, people share more in messages than they do to Stories or Feed, so we need to adapt
3/ we are leaner than you think

— Adam Mosseri (@mosseri) February 27, 2022

Brownlee further states this group could increase if “an excellent app” existed. Mosseri agrees but says the company is “leaner than you think” and is already supporting the app on four platforms: iOS, the web, Instagram Lite, and its’s largest, Android.

Mosseri said Instagram views a dedicated app for iPad as a part of the “finally features” list. It’s a want but isn’t prioritized to be completed at this time.

Yeah, there's something there. I call these "finally features." Things like supporting dark mode, scheduled posts, an iPad app, deleting one photo from a carousel, etc.

— Adam Mosseri (@mosseri) February 27, 2022