Neolacta Lifesciences launches India’s first free lactation consultation helpline – Times of India
NeoLacta Lifesciences, claimed to be the first company in India and Asia to have developed a state-of-the-art human milk processing facility, has announced the setting up of a national toll free breastfeeding/lactation consultation helpline. The lactation consultation helpline aims to provide mothers with accurate and reliable medical advice by clearing all doubts and confusion in mother’s minds. The helpline is backed by certified and experienced lactation consultants.
The initiative aims to reduce the gaps in breastfeeding practices in the country. According to a survey conducted by Momspresso it was found that 70% of mothers reported having problems with breastfeeding at 3 days postpartum. The Mylo survey in India revealed that breastfeeding presents major challenges for over 83% of mothers. Almost 50% of nursing mothers surveyed expressed facing physical difficulties in their breastfeeding journey. Global studies indicate that 51.4% of preterm infants had delayed lactogenesis.
Constant support for mothers
Mothers need constant support for initiating and continuing breastfeeding. Not all nursing homes and maternity centers house qualified lactation consultants to support mothers during the postpartum period. Most mothers get conflicting advice from healthcare providers, family, and peers, leading to confusion and following wrong practices.
The service will be available 10 am to 6 pm on weekdays (Monday to Saturday). It will also be a tool to support doctors in providing lactation consultation to the mothers delivering at their facility.
Commenting on the launch, Sunil Kumar, Country GM Neolacta Lifesciences said “We are happy to launch this lactation consultation helpline which we feel will go a long way in addressing the challenges related to breastfeeding in India. Breastfeeding is a divine act and is the right of every child. At Neolacta, we are committed to providing access to mother’s milk to every possible child ensuring they get the right nutrition early on to lead a healthy life and contribute towards a healthy society.”
The initiative aims to reduce the gaps in breastfeeding practices in the country. According to a survey conducted by Momspresso it was found that 70% of mothers reported having problems with breastfeeding at 3 days postpartum. The Mylo survey in India revealed that breastfeeding presents major challenges for over 83% of mothers. Almost 50% of nursing mothers surveyed expressed facing physical difficulties in their breastfeeding journey. Global studies indicate that 51.4% of preterm infants had delayed lactogenesis.
Constant support for mothers
Mothers need constant support for initiating and continuing breastfeeding. Not all nursing homes and maternity centers house qualified lactation consultants to support mothers during the postpartum period. Most mothers get conflicting advice from healthcare providers, family, and peers, leading to confusion and following wrong practices.
The service will be available 10 am to 6 pm on weekdays (Monday to Saturday). It will also be a tool to support doctors in providing lactation consultation to the mothers delivering at their facility.
Commenting on the launch, Sunil Kumar, Country GM Neolacta Lifesciences said “We are happy to launch this lactation consultation helpline which we feel will go a long way in addressing the challenges related to breastfeeding in India. Breastfeeding is a divine act and is the right of every child. At Neolacta, we are committed to providing access to mother’s milk to every possible child ensuring they get the right nutrition early on to lead a healthy life and contribute towards a healthy society.”
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