Netflix ad-supported plan announced: price, how it will work, regions and more

Netflix ad plan price, availability

In a blog post, Netflix said that the new plan will be called “Basic with Ads” and will be launched in 12 countries in the beginning. The plan will be launched in November, starting with regions including Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK, and the US. The company, in its blog post said that it will not affect the current plans.

The ‘Basic with ads’ plan will be priced $6.99 per month (roughly Rs 580) in the US. In Canada, it is priced at CAD 5.99 (roughly Rs 360), and its priced at GBP 4.99 in the UK (roughly Rs 465).

How Netflix’s ad-supported plan will work

Netflix, in its blog post, said that at launch, the ads will be 15 to 30 seconds in length and will play before or during a show or film. On average, users will get about 4 to 5 minutes of ads per hour. The ads will be available for most of the Netflix catalog, but a limited number of TV shows and movies won’t get ads due to licensing restrictions.

The plan will offer a 720p video quality, and users will not be able to download anything if they go for the ‘basic with ads’ Netflix plan. For the existing plans, nothing changes for Netflix users. The ad-based plan will go live next month, and it is not known when it will be launched for Indian users. Currently, Netflix has three plans – Basic, Standard, and Premium.

“Basic with Ads also represents an exciting opportunity for advertisers — the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ads experience,” Netflix said in its blog post.

Netflix, in its statement, also said that the company has come up with the ad-supported plan with the help of its partner Microsoft. “We’re confident that with Netflix starting aat $6.99 a month, we now have a price for every fan. While it’s still very early days, we’re pleased with interest from both consumers and advertisers – and couldn’t be more excited about what’s ahead.”