The OTT platform Netflix reported losing its customer base due to the password-sharing habit of the users. As a result, the company plans to move towards a new strategy to gain a user base. At the same time, the OTT platform introduced an ad-supported affordable Basic Plan for the users.
Netflix started testing the ad-supported Basic plan earlier this year and will roll this out in the US and 11 more countries on November 3. The OTT app will begin rolling out the ability to create sub-accounts in early 2023, and this will be a way for the platform to monetize the long-running ritual of password-sharing, which Netflix opposes. This new feature will allow users to add “extra members” to their profiles by paying a little extra.
Everything you need to know about Netflix’s new ad-based subscription plan
The add-on option entered the test phase this March and was initially available in Chile (costing 2,380 CLP), Costa Rica (2.99 USD), and Peru (7.9 PEN) and allowed people to add up to two different accounts. These sub-accounts will have their recommendations, usernames, and passwords. However, at what price the add-on plan will be available to the users and in which regions Netflix is planning to introduce it is still unknown. Unfortunately, it is still unknown when it will be available in India.
Nevertheless, this option will cost much cheaper than the Netflix plans and will be a more affordable and budget-friendly option for Netflix lovers. Furthermore, the Profile Transfer feature was also under test simultaneously and is now available globally, allowing users to quickly transfer the My List, recommendations, and more to another account.
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