OnePlus gives 3 reasons behind the lack of white-coloured smartphones in the industry

The OnePlus 10 Pro features a 120Hz QHD LTPO AMOLED panel, Snapdragon 8 Gen 1 SoC, a 48MP triple camera set up, and a 5,000mAh battery that supports 80W fast charging.

OnePlus explains the reason behind the dearth of white smartphones

The OnePlus 10 lineup is due for a global launch but the Pro smartphone has debuted in the Chinese market. OnePlus takes the opportunity to boast of its White hue on the OnePlus 10 Pro and reveals the reason behind the rarity of white coloured smartphones in the industry. Liu Fengshuo, President of the OnePlus product line, via a Weibo post furnished three major talking points justifying the lack of white coloured smartphones on the market.

First off, the colour, material and finishing (CMF) to achieve an accurate tone of white posses a difficult task, and the slightest error can result in a shifted tone altogether.

Secondly, the yield rate in such scenarios dips below financial justification, thereby bumping up the price to produce white-coloured models. Liu claims that OnePlus tested over a hundred different shades over the course of three months to conclude.

Lastly, the white hue on smartphones become a pain to maintain in real life, which becomes a no-go for consumers in general. OnePlus also claims to have solved the smudging issue with this new White iteration of its new OnePlus 10 Pro flagship.