NEW DELHI: Oppo is all set to go the OnePlus way. Last year, smartphone maker OnePlus announced its three-year partnership with camera manufacturer Hasselblad for its smartphones. Now, Oppo has announced a similar three-year partnership with Hasselblad.
Chinese smartphone maker Oppo has partnered with Hasselblad. Through this partnership, the two brands will focus on breakthroughs in colour science to create an improved mobile photography experience on Hasselblad Camera for Mobile. “With the imaging advances made in the partnership between OnePlus and Hasselblad, Oppo is excited to elevate the strategic partnership to the corporate level for both the Oppo and OnePlus brands,” Oppo said in a statement.
Oppo and Hasselblad will now work together to further develop advanced imaging solutions through R&D collaboration, which aims to provide users with more natural colours and a more refined imaging experience. Leveraging Natural Color Calibration with Hasselblad, Oppo also aims to bring the most natural skin tone possible to its portrait photography.
The three-year partnership will further enhance the colour calibration solution and target to establish the new benchmark for smartphone camera colour performance, delivering a consistent natural colour performance for OPPO mobile phones to cover all scenarios and across the entire camera system.
The smartphone maker also confirmed Oppo’s next flagship smartphone will come with a Hasselblad camera. The company also confirmed that the smartphone will be launched in the first quarter of this year.
Oppo at Mobile World Congress 2022: What to expect
If rumours are to be believed then the Oppo Find X5 will be the first smartphone of the company to sport a Hasselblad camera. Oppo is also expected to launch the smartphone at MWC 2022. At MWC 2022, Oppo will showcase its new connectivity product, upcoming mobile technologies, and a few other products high-end flagship products.
Oppo will have a virtual “playground” at MWC 2022 for those users who cannot join in person but can get a glimpse into what the company is planning,
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