Panasonic launches new convertible refrigerators with multiple modes, price starts at Rs 33,990 – Times of India

Panasonic Life Solutions India (PLSIND), has announced the expansion of its home appliance segment with the launch of a new line-up of Prime Convertible refrigerators in India. The new range comes with a unique Prime Convertible technology with advanced Prime Fresh modes that claim to retain flavours and nutrients in refrigerated food products, providing comfort and convenience to consumers, while also saving energy.
Price and Availability
The new Prime Convertible refrigerators are available in 309-litre and 338-litre gross capacities and are priced starting at Rs 33,990. The new refrigerators are available at all Panasonic brand shops, Panasonic’s D2C platform (store.in.panasonic.com), large format retail outlets across the country and Amazon India website.
Features and specifications
The new Prime Convertible series offers time-saving modes that claim to preserve the nutrient value of the food and also enhance the taste. Equipped with advanced prime fresh modes such as Insta Cook, Tiffin Fresh, Pro Marinate and Pro Chill, it helps lock in the freshness for long.
The Insta Cook mode preserves food in a soft frozen state (at approximately -3°C), allowing consumers to cook meats and frozen foods without the hassle of defrosting.
The Tiffin Fresh mode allows users to store cooked meals overnight while retaining the freshness for longer, making it ideal for working professionals.
The Pro Marinate mode provides the optimal temperature for the marinating process while locking in all the flavours and the Pro Chill mode helps maximise the taste of chilled beverages such as mocktails, smoothies, etc.
The Convertible Mode helps expand the refrigerator section for extra storage.
The new refrigerators come with a premium finish and a new minimalistic design in Diamond Black, Deep Ocean Blue and Electric Steel colours. With its Econavi technology, in conjunction with a 6-speed Inverter compressor, the refrigerators regulate the temperature in real time by monitoring indoor and outdoor temperatures and usage patterns.

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