Pinterest is bringing popular music to Idea Pins, its TikTok-like feature

Pinterest is doubling down on its TikTok-style video feature by adding more music options through deals with record labels.

The company announced deals today that will allow Pinterest users to add popular music to their video posts, called Idea Pins. The record labels participating are Warner Music Group, Warner Chappell Music, Merlin, and BMG, according to a Pinterest blog post, and the available catalog includes music by artists like Ed Sheeran, Paramore, and Twenty One Pilots.

Pinterest, mostly known as a platform to create mood boards and organize images, introduced Idea Pins in 2021. Idea Pins are somewhere between a TikTok and an Instagram story, allowing creators to upload short clips or still images that viewers can flip through. Last July, it added influencer tools like product tagging, allowing creators to make money through sales. Separately, Pinterest users making Idea Pins can make money through a program that pays out based on engagement metrics.

Pinterest adding popular music to its existing royalty-free catalog brings it closer in line with other shortform video offerings like Instagram Reels and YouTube Shorts as they take on TikTok. In YouTube’s case, the company has made clear it’s not backing down. Last month, it announced a generous ad revenue sharing program and said creators would soon be able to monetize longform videos using licensed music.

For all the latest Technology News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechNewsBoy.com is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.