Report card of Indian smartphone market in 2021: How Apple, Xiaomi, Samsung, OnePlus and others ‘performed’
India smartphone market recorded highest-ever shipments and revenue during the year 2021, as per Counterpoint’s Market Monitor service. However, the market did feel the pangs of the global supply issues that plagued the smartphone manufacturing ecosystem. So did the most key players — Xiaomi, Samsung, Realme and others. Here’s looking into how these companies performed in the Indian market during the year 2021.
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Xiaomi: Grew in the premium segment, component shortage hurt in mass market
Xiaomi maintained the top position in India’s smartphone market in 2021 with 2% YoY growth. Component shortage in the second half of the year, which affected volumes in the mass market segment, led to slower growth. The company grew 258% in the premium segment (Rs 30,000-plus) in 2021 with the Mi 11x series. Going forward, it will keep focusing on the premium segment and offline expansion.
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Samsung: Had a ‘good-bad’ year, led the 5G smartphone market in last quarter
Samsung remained at the second position in 2021 with an 8% YoY decline in shipments. Supply chain disruptions, absence of new Note series, reduced focus on the entry-level segment and fewer launches in the mid segment compared to the previous year led to an overall decline. However, Samsung was the top brand in 5G smartphone shipments in Q4 2021. Its campaign on providing maximum 5G bands helped. It also led the Rs 20,000-Rs 45,000 segment with a 28% share. Samsung’s foldable device (Fold and Flip series) shipments grew 388% YoY in 2021.
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Realme: Fastest-growing brand in India, with 20% YoY growth
Among the top five brands, Realme was the fastest growing in 2021 with 20% YoY growth. It also captured the second spot in Q4 2021 for the first time ever. Switching to ‘Unisoc’ to manage component shortages, production expansion through partnerships with EMS, focus on the premium segment with newly launched ‘GT series’ and high demand for its revamped C series and Narzo series favored this high growth
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Vivo: No. 1 5G smartphone market in 2021
Vivo emerged as the top 5G smartphone brand in 2021 with a 19% share. It grew 2% YoY in 2021 driven by a strong performance of its Y series and V. It remains the leading player in the offline segment while simultaneously strengthening its hold in the online segment through its sub-brand iQOO.
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Apple: Fastest growing smartphone brand in India
Apple was one of the fastest growing brands in 2021 with 108% YoY growth in shipments. It maintained its lead in the premium segment (Rs 30,000-plus) with a 44% share. Aggressive offers during the festive season, strong demand for the iPhone 12 and iPhone 13 and increased ‘Make in India’ capabilities drove high growth.
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OnePlus: Touched highest-ever shipments in 2021
OnePlus reached its highest-ever shipments in 2021, crossing the 5-million mark with 59% YoY growth driven by the OnePlus Nord Series. The company led the affordable premium segment (Rs 30,000-Rs 45,000). It also captured the second position in the premium segment (Rs 30,000-plus) with a 19% share.
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Oppo: Is the fastest-growing premium brand of 2021
Oppo held the fifth position in 2021 with 6% YoY growth. It now has a leaner portfolio in the budget segment as it is focusing on the upper, mid and premium segments. In the premium segment, it was the fastest growing brand in 2021.
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Transsion Group brands (itel, Infinix and TECNO): Itel leads the feature phone market.
Transsion Group brands (itel, Infinix and TECNO) registered 55% YoY growth in 2021 and crossed 10 million shipments for the first time ever in a single year. They also maintained their third position in the overall handset market, with Itel being the largest player in the feature phone market.
Image courtesy: Wikipedia
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