Riding use cases from education to design to e-commerce, immersive-tech startups raise their game
Synopsis
Despite multiple challenges, including expensive devices and the high cost of creating immersive experiences, startup activity is picking up in AR and VR. Entrepreneurs and enterprises are finding that these technologies offer compelling business opportunities across sectors. However, big-bang growth may be at least a couple of years away.
A few years ago, immersive tech was making headlines, what with some big hitters splurging on it. Facebook bought Oculus in 2014 for USD2 billion. Two years later, Microsoft launched HoloLens. Startups pitched in with immersive-tech ideas, creating products that could ride on Oculus or other hardware. But then, as global companies found limited appeal for their products, many of these ventures withered. The technology was ahead of its time. A
- FONT SIZE
AbcSmall
AbcMedium
AbcLarge
Sign in to read the full article
You’ve got this Prime Story as a Free Gift
₹399/month
Monthly
PLAN
Billed Amount ₹399
₹208/month
(Save 49%)
Yearly
PLAN
Billed Amount ₹2,499
15
Days Trial
+Includes DocuBay and TimesPrime Membership.
₹150/month
(Save 63%)
2-Year
PLAN
Billed Amount ₹3,599
15
Days Trial
+Includes DocuBay and TimesPrime Membership.
Already a Member? Sign In now
Get Offer
Why ?
![]()
Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors
Stock analysis. Market Research. Industry Trends on 4000+ Stocks
![]()
Clean experience with
Minimal Ads-
Comment & Engage with ET Prime community ![]()
Exclusive invites to Virtual Events with Industry Leaders -
A trusted team of Journalists & Analysts who can best filter signal from noise
For all the latest Technology News Click Here
For the latest news and updates, follow us on Google News.
