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Room with a view: how Google’s new photo policy is designed to nudge personal-cloud adoption

Google CEO Sundar Pichai delivers the keynote address at the 2019 Google I/O conference at Shoreline Amphitheatre on May 07, 2019 in Mountain View, California.

Synopsis

From June 1, cloud storage of images will count towards users’ Google account storage. As a result, Android users in India may soon get mails and notifications from Google that storage is exhausted and needs to be upgraded. The small tweak in policy is likely to trigger a spurt in adoption of paid personal cloud storage.

A few months ago, Google dropped a googly. Blink and you would have missed it. It said that cloud storage of high- and express-quality images will, from June 1, be counted towards an individual’s Google account storage. And if and when the storage crosses the 15GB free limit (shared across Photos, Gmail, and Drive), you will be prompted to sign up for Google One, its paid cloud storage. From next month, Android users in India (and across the

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