Rs 30,000-plus phones market grows, under Rs 10,000 falls and all other things that changed

India’s smartphone market registered its highest-ever shipments at 169 million units in 2021, according to a report by Counterpoint Research. Preliminary data from Counterpoint Research’s Market Monitor service said India’s smartphone shipments crossed 169 million units in 2021 to register 11 per cent year-on-year growth from about 152 million units in 2020.

The market showed high resilience in a year that witnessed a second and more virulent COVID-19 wave as well as supply disruptions and price increases due to the ongoing component shortages, it added.

The report said increased adoption and demand for 5G smartphones was one of the key factors for high shipments in 2021.

5G smartphones contributed to about 17 per cent of the overall shipments in 2021, registering 6x growth compared to 2020, it added.

“Intense competition among OEMs, availability of cheaper 5G chipsets and declining prices of 5G devices will enable brands to push more 5G devices into the market. The price of entry-level 5G devices has come down by 40 per cent in the last six months. The increase in affordability of 5G devices has been a key reason for high 5G smartphone adoption,” it noted.

Consumer demand remained high in the premium price tiers (above Rs 30,000) in 2021 with shipments in these price bands growing 98 per cent y-o-y.

The under-Rs 10,000 category — which accounted for 30 per cent market share — declined 5 per cent, while Rs 10,000-20,000 segment (47 per cent share) grew 8 per cent. The Rs 20,000-30,000 tier (13 per cent) grew 95 per cent.

The retail ASP (average selling price) also showed high growth, increasing by over 13 per cent y-o-y, Counterpoint said.

“High installed base as well as high replacement demand coupled with the increasing affordability of premium devices led to the high growth of the premium segment.

“Going forward, we expect the market to continue to grow by double digits with a healthy contribution of the mid-to-high-end 5G smartphones. India’s smartphone market continues to offer big opportunities for multiple players to grow and co-exist,” it added.

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