Samsung partners with TheUpsideSpace to offer digital art experience on The Frame TVs – Times of India

By Naomi Gleit On Jan 13, 2023

TheUpsideSpace is a curator-led NFT marketplace that deals in art and artists from Southeast Asia, South Asia and the Middle East. This platform is co-founded by the actor Lisa Ray. Samsung has announced new a partnership with TheUpsideSpace. The South Korea-based tech giant will act as the screen partner for TheUpsideSpace’s digital art display at the APRE Art House for Mumbai Gallery Weekend. Samsung will be providing its lifestyle TV model, The Frame to display digital art at the event.
Mumbai Gallery Weekend: Dates and other details
Mumbai Gallery Weekend is an event that will bring together physical and NFT works by a range of artists from South Asia. The event started on January 12 and is being held at the APRE Art House in Mumbai. TheUpsideSpace has partnered with a portfolio of 10 diverse artists for this event.
Some of the artists like Manjot Kaur and Yasir Waqas will be displaying their artworks “Alpha Canis Majoris” and “scraped together a small square of dust,” respectively, on Samsung’s lifestyle TV models, The Frame at the event.
The event kicked off with an exclusive walkthrough of the exhibition with Lisa Ray, the curator and some of the artists. This exhibition leverages the unique cultural insights and perspectives of the artists, fostering NFT art appreciation for both art lovers and novices on The Frame TV.H

Samsung The Frame
Samsung claims that The Frame TV models are “tastefully designed to make luxury living spaces more distinctive”. These TVs offer Matte Display that claims to eliminate reflection on the screen. This feature allows users to feel the texture of the artwork and deliver a real-life art on canvas experience.
The Frame TV is designed to enable art lovers to bring alive local as well as world-famous artwork on their walls. This makes it an ideal screen partner at the Mumbai Gallery Weekend. The partnership also demonstrates how the display of art has evolved over the years and how digital platforms are revolutionising the way art enthusiasts are consuming art.
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