Size really doesn’t matter with these ‘smart’ Aretto shoes, here’s why – Times of India

Aretto, a kid-focused footwear brand rooted in technology, has been awarded a Utility Patent by the Patent Office, government of India. This Utility Patent has been awarded for its sole technology that allows its shoes to expand up to 3 sizes to accommodate the growing feet of its wearers. The patent makes Aretto one of the first in this segment in the world to achieve this milestone, allowing the brand to carve a niche for itself in the country’s footwear market valued at $13.49 billion in 2021. Aretto has also filed for Utility Patents for its sole technology in 20+ countries, including the UK, US and Japan to name a few.
Aretto’s Utility Patent is the second one secured by Satyajit after his previous patented innovation SquatEASE, an award-winning, ergonomically-designed Indian-style toilet seat with an elevated heel. He has received multiple patents across 23 countries for SquatEASE. The brand uses three key technologies in the making of these shoes. The first is SuperGrooves, an ingenious technology that adapts to the millimetric growth of children’s feet. These Y-grooves are built into the sole and bloom open as and when the feet grow, without any manual intervention. The second is the Aretto Squishy Foam, a soft memory foam insole that makes the shoes incredibly comfortable and reduces pressure on the feet. Third is InfiKnit, a 3D Knitted stretchable, durable fabric from which the shoes’ upper body is made. With 360° flexibility and breathability, Aretto’s InfiKnit allows children to wear the shoes comfortably for its complete usage cycle.
Aretto claims that the shoes are designed and manufactured in India. Aretto’s shoes come in nine styles and 5 sizes with price ranging from Rs 2199 to Rs 2899. Our inaugural selling price starts at Rs 1699.
“Designed for children aged 0-10 years, Aretto understood that while kids’ feet grow in smooth millimetric increments, shoe sizes increase in steps. This means that shoes fit perfectly only for a brief period. Aretto’s first product range, Aretto Leaps, are intuitive, ergonomically designed kids’ shoes, which expand up to 3 sizes, always giving the perfect fit,” said the company in a statement.

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