Snap Inc expands its AR portfolio, launches Arcadia
Snap Inc has announced the launch of a new global creative studio for branded augmented reality, Arcadia. Snap claims that Arcadia has a team of world-class experts to help deliver innovative and effective AR experiences to brand and agency partners. Arcadia will be platform agnostic and develop experiences that can live across platform, web and app-based AR environments. It will work on a studio model and take on projects that require creative and technical skillset. In doing so, the studio will develop the next generation of branded AR experiences.
The studio will partner with brands, agencies and creators to elevate what’s possible in AR. At launch, Arcadia has partnered with P&G Beauty, Verizon, WWE and Shake Shack.
Arcadia will serve brands, agencies and creators in one of three ways:
* Studio of Record: Arcadia will become AR Studio of Record and take on all of their AR production, strategy and insight needs across platforms.
* Project Based Work: Arcadia will deliver a specific scope-of-work that align to its mission
* Strategic Partner: Arcadia will offer AR Strategy expertise to clients/agencies in the form of workshops, insights and trend reporting to up-level their own capabilities
“Arcadia is the newest member of Snap’s AR ecosystem that we’ve been developing for the last decade and we have seen proven results with our over 40 trusted partners and success in tools like Lens Web Builder and Creator Marketplace. By launching Arcadia, we are further cementing Snap’s commitment to Augmented Reality as a format that truly pushes the boundaries of creativity and performance in digital marketing” said Jeff Miller, Global Head of Creative Strategy.
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