Strong iPhone 13 demand suggested by extremely long online backorders

How is this interest towards the iPhone 13 series gauged? According to the analysts, this is done by calculating shipping times straight from the Apple Store in some of the largest markets across the world, but physical demand as well as carrier and other retailers is reportedly excluded from the measurement. This means that Credit Suisse is only taking into account online orders for the iPhone 13.
The supply is also another unknown metric that certainly plays a large role into said wait times. Apple could simply be dealing with limited availability of iPhone 13 units, partly due to the semiconductor scarcity that’s still raging on. 

“We’d highlight that while wait times are a rough proxy for initial demand, the metric is only one of many variables impacting iPhone sell-through; supply availability is a key unknown, particularly this year,” the analysts said.

Still, even despite the limited scope of data, the exceptional wait times suggest high demand and would most likely lead to record sales of the iPhone 13. What’s more, the demand might spell great news for Apple’s stocks, which are pretty much tied in with the iPhone’s market performance.

Coming from all this, Credit Suisse still put an ambitious $150 price target for Apple stock, which kicked off at $142 Monday and is still gravitating around that number on Tuesday, though trading was not open at the time of writing.

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