Study finds iPhone is best for dating matches, but Android is best for selfies

We already know that iPhones are the in-thing among US teenagers and young adults owing to iMessage. However, a new study has found that flashing an iPhone might be best for your romantic prospects.

MoneySuperMarket conducted a study on various swipe-based dating apps between March and June 2022. The study saw people creating identical dating profiles in various cities across 14 countries, with the only difference being the tech brand featured in the profiles. This was done to find out which tech brand delivered a boost in matches versus not flashing any tech brand at all.

The study used Apple’s iPhone 13 Pro and iPhone SE, the Apple Watch Series 6, second-generation AirPods, the Fitbit Versa, Samsung’s Galaxy S21 Ultra and S22 Ultra, Beats Solo 3, the Google Pixel 6 Pro, Samsung Galaxy Watch 4, Sony Xperia 1 III, OnePlus 9 Pro, Oppo Find X5 Pro, Huawei Mate 40 Pro, and BlackBerry Key2 LE. In other words, we were generally looking at relatively recent devices.

Apple streaks ahead

It turns out that Apple’s iPhone delivered the biggest boost in matches, with an 82% boost over not flashing any tech brand. In fact, the Apple Watch (76%) and Apple AirPods (64%) rounded out the top three biggest performers. A Fitbit watch (32%) and a Samsung phone (19%) rounded out the top five.

As for other Android-based brands, only Google (9%) delivered a boost in matches. Meanwhile, Sony (-11%), OnePlus (-18%), Oppo (-22%), and Huawei (-24%) all delivered a decline in matches compared to not showing off any tech at all.

More reading: The best Android phones worth buying in 2022

Huawei wasn’t the worst performer though, as flashing a BlackBerry resulted in a massive 77% drop in matches. I doubt owning a Unihertz Titan would deliver much better performance.

MoneySuperMarket also shared a country-by-country breakdown with Android Authority, showing the top tech item for matches in each market as well as the corresponding boost. Unsurprisingly, the US preferred the iPhone, with its 97% uplift in matches leaving other markets far behind. The breakdown also shows the average of all tech brands that displayed improvements in match rates. Check it out below.

The website also conducted a selfie test, as four models took three selfies with three different phones (iPhone 13 Pro, Google Pixel 6 Pro, and Samsung Galaxy S22 Ultra). It then asked a panel of 1,000 users to choose their favorite snap based on whether they were more inclined to swipe right or if they found that the model looked more attractive in a shot.

Well, it turned out to be a massive win for Google as 44% of surveyed users favored the Pixel 6 Pro’s selfies. Samsung also delivered in this regard, with 32% feeling the S22 Ultra took the best shots. Finally, 24% of surveyed users said the iPhone 13 Pro took the best selfies.

In other words, the study suggests you might want to get a case with an Apple logo on it but use a Google or Samsung phone to take your dating profile selfies.