Did a Robot Help Create That Ad? The Answer, Increasingly, Is Yes.
In late 2021, as states eased pandemic restrictions and consumers began flying again, travel search company Kayak needed a message that would help it stand…
Browsing Tag
Advertising/Marketing/Public Relations
Lyft Creates Media Division to Expand Its Advertising Services
Lyft Inc.
has formed Lyft Media, a new business unit consolidating and expanding the advertising offerings at the ride-hailing…
Silicon Valley Bets on New Transport to Counter the Rise of Remote Work
Real-estate developers are ramping up new office projects in Silicon Valley, confident that big technology companies will expand their workplaces and…
WSJ News Exclusive | Elon Musk Expected to Reiterate Desire to Own Twitter in Meeting Thursday
Elon Musk
is expected to confirm his desire to own
Twitter Inc.…
Cannabis Companies Try the Metaverse as a New Marketing Platform
Cannabis companies are using the metaverse to set up shops, promote their core product, and sell real-world merchandise and nonfungible tokens.Major brands…
Snap Plunges, And There Goes Social Media’s Online Ad Biz
Investors knew that the world wasn’t clicking for online advertisers right now. In a snap on Monday night, they grasped how dire the…
GOP-Led Legislation Would Force Breakup of Google’s Ad Business
A bipartisan group of senators led by Utah Republican
Mike Lee
introduced legislation Thursday that would take aim at…
Marriott Rolls Out Media Network That Lets Brands Reach Travelers on Its Apps and TV Screens
Marriott
International Inc. is introducing a media network this month with Yahoo Inc. that will help advertisers target…
Twitter Freezes Hiring as Two Senior Executives Leave the Company
Twitter Inc.
TWTR -2.19%
Chief Executive
Parag Agrawal…
Businesses Seek to Soften SEC Cyber Rules
Companies including
Chevron Corp.
,
Quest Diagnostics Inc.
and Ernst & Young LLP are pushing…