Digital Marketing

Marketers are often running digital ads on websites that provide relatively low returns on their investment but generate comparatively high carbon emissions,…

Ride-hailing company Uber Technologies Inc. wants to help marketers target consumers with ads based on where they have been and…

Consumers have a new ask: They want more control over the type of advertisements they are shown online. More technology companies are preparing to give it to…

Lyft Inc. has formed Lyft Media, a new business unit consolidating and expanding the advertising offerings at the ride-hailing…

PwC Global Entertainment & Media Outlook 2022–2026: A comprehensive source of advertising and consumer spending data. In recent…

Cannabis companies are using the metaverse to set up shops, promote their core product, and sell real-world merchandise and nonfungible tokens.Major brands…

Twitter Inc. TWTR -2.19% Chief Executive Parag Agrawal…

The technology industry, which powered the U.S. economy during the pandemic and grew at tremendous scale during a decade of ultralow interest rates, is…

The supercharged advertising growth that some of the world’s largest technology companies reported during the pandemic is decelerating.A round of tech…

The precise movements of millions of users of the gay-dating app Grindr were collected from a digital advertising network and made available for sale,…