Opinion: ChatGPT could be a game-changer for marketers, but it won’t replace humans any time…
ChatGPT is a chatbot that was launched by OpenAI in November 2022. Credit:…
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marketers
Balancing personalisation with customer comfort levels is Indian marketers’ priority:…
In its eighth annual State of Marketing report, Salesforce, the global leader in CRM, found that Indianmarketers believe their work is providing more value,…
Black marketers, and private sellers are minting money owing to shortage of iPhone 14 Pro series-…
Mehul Reuben DasOct 26, 2022 14:50:15 ISTIn case you have tried to purchase the iPhone 14 Pro or the iPhone 14 Pro Max from an authorised retailer in Delhi…
Uber to Let Marketers Target Riders by Destination
Ride-hailing company
Uber
Technologies Inc. wants to help marketers target consumers with ads based on where they have been and…
Streaming audio climbs the charts with marketers, but some want more certainty
Some are finding success with their forays into podcasts and streaming music, but measuring results can be a challenge—and ad prices are rising.…
Adobe rolls out new AI capabilities for marketers | ZDNet
Adobe's Experience Cloud is getting a heavy dose of AI-infused throughout,…
Marketers Explore Metaverse Worlds
Marketers looking to connect with consumers in the virtual world have been exploring two popular metaverse platforms. The metaverse is a term for virtual…
Marketers Prepare for Further Change as Google Pledges Mobile-Privacy Moves
Google’s promise to restrict consumer tracking on mobile devices might represent an industry shift in the way advertisers locate consumers online, but…
Marketers Bet NFTs Can Be More Than Just Publicity Stunts
State Farm Mutual Automobile Insurance Co. rolled out an augmented-reality treasure hunt last week targeting football fans, the latest company to use…
Marketers want to influence your dreams, consumers not so much | ZDNet
Digital marketers are wildly bullish on dream tech -- playing ads…