A startup backed by an internet-search pioneer wants to give cash to users who share personal data including what they buy or watch on mobile apps. The…
Marketers are often running digital ads on websites that provide relatively low returns on their investment but generate comparatively high carbon emissions,…
To make the deal work, Mr. Musk has been trying to add subscription revenue and reassure advertisers about the platform’s future. Twitter was losing money…
Celebrity deepfakes are coming to advertising.Among the recent entries: Last year, Russian telecommunications company MegaFon released a commercial in which…
The next battleground in the fight for U.S. marketers’ advertising dollars may be charging stations used by the growing number of Americans who own electric…
Consumers have a new ask: They want more control over the type of advertisements they are shown online. More technology companies are preparing to give it to…