Tumblr Shoots for a Comeback With Users and Advertisers
While some advertisers were pulling back from Elon Musk’s Twitter Inc. last month, Tumblr began a new ad campaign to encourage users to return to its…
Browsing Tag
Social Media Marketing/Advertising
How Elon Musk’s Twitter Faces Mountain of Debt, Falling Revenue and Surging Costs
To make the deal work, Mr. Musk has been trying to add subscription revenue and reassure advertisers about the platform’s future. Twitter was losing money…
WSJ News Exclusive | Elon Musk Expected to Reiterate Desire to Own Twitter in Meeting Thursday
Elon Musk
is expected to confirm his desire to own
Twitter Inc.…
Twitter to Pay $150 Million Privacy Fine as Elon Musk Deal Looms
Twitter Inc.
on Wednesday agreed to new oversight and a $150 million penalty to settle a federal…
FTC Warns Social Media Users About Targeted Advertising as Scams Abound
Scams that originate on social media, from fake Instagram Shops to false online romances that lead to extortion, ballooned between 2020 and 2021, according…
Rokt Raises $325 Million as It Preps for Planned IPO
Rokt Pte Ltd., which develops marketing technology for online shopping, has raised $325 million in Series E funding as it prepares for…
How People Can Make Smarter—and Healthier—Social-Media Choices
It has become increasingly clear this past year that social media isn’t always healthy for people.The Wall Street Journal has published multiple…
Marketers Bet NFTs Can Be More Than Just Publicity Stunts
State Farm Mutual Automobile Insurance Co. rolled out an augmented-reality treasure hunt last week targeting football fans, the latest company to use…
Twitter Posts Strong Ad Revenue Growth Despite Apple Privacy Updates
Twitter Inc.
TWTR -1.09%
largely dodged turmoil in the digital advertising market…