Taking on Swiggy and Zomato: how Amazon is tweaking its playbook to scale up food delivery
Naomi Gleit
Synopsis
After keeping its food-delivery business on the slow burner for two years, Amazon now wants to turn up the heat. Armed with the lessons from its pilot in Bengaluru, the e-commerce giant is planning expansion to major Indian metros starting with Pune.
Taking on Swiggy and Zomato in their territory is not for the fainthearted. But when Amazon kicked off its food delivery ambitions in India with a pilot in Bengaluru two years ago, industry watchers believed that there could be no better contender.For restaurants, Amazon Food’s entry into the food-delivery business in the summer of 2020 was a welcome move as it aimed to break the Swiggy-Zomato duopoly. It charged far lower restaurant commissions
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