Tesla Sales Slow as the Pandemic Hobbles Production
Tesla said Saturday that vehicle deliveries from April through June fell 18 percent from the first quarter of the year, a rare slowdown for the company caused by production problems in China.
Tesla sells more electric cars than any other company and, until recently, was expanding rapidly in China, Europe and the United States as the rising price of gasoline increased the appeal of battery power. The company continues to withstand supply chain turmoil better than rivals like General Motors and Toyota, both of which reported steep declines in sales on Friday.
There is plenty of demand for cars, especially electric cars, but shortages of semiconductors and other key components are forcing buyers to wait many months for deliveries.
Tesla delivered more than 254,000 vehicles in the quarter compared with 310,000 in the first quarter. It was the first quarterly decline in deliveries since the beginning of 2020, when the onset of the pandemic undercut car sales worldwide.
Tesla suggested Saturday that deliveries could rebound in coming months as it overcomes supply chain problems, saying that it built more cars in June than ever in its history.
Shutdowns and shortages of components related to the pandemic hobbled operations at the company’s factory in Shanghai. China has the world’s largest car market and accounts for about 40 percent of Tesla sales.
Production in China was “an absolute disaster in the months of April and May,” Daniel Ives and John Katsingris, analysts at Wedbush Securities, said in a note to investors this past week.
Despite the slowdown in deliveries, Tesla is still faring better than other automakers. Compared with the first quarter of 2021, Tesla deliveries rose 26 percent. That is much better than General Motors, which said Friday that its U.S. deliveries of new vehicles in the second quarter declined 15 percent from a year earlier. Similarly, Toyota Motor reported a drop of 23 percent in U.S. sales.
Tesla has more orders than it can fill, but demand could slow if the global economy hits a speed bump. Elon Musk, Tesla’s chief executive, warned in an interview with Bloomberg News in June that a recession was “inevitable at some point” and that “more likely than not” it would come soon. He has told staff that the company will cut 10 percent of its salaried work force.
Tesla appears unlikely to match its growth from last year, when deliveries rose 90 percent to 940,000 cars. A 50 percent increase for 2022 is more realistic, the Wedbush analysts said.
That, they said in a note on Saturday, is still “an impressive feat” considering that China was “essentially shut down for two months.”
The slower growth rate is one factor that has caused investors to reassess Tesla’s chances of dominating the car business. Tesla shares have fallen more than 40 percent from their peak in November, even as more and more buyers choose electric cars because of their superior energy efficiency.
Depending on local utility rates, an electric car costs significantly less to operate than a fossil-fuel vehicle. A Tesla Model 3 standard range gets the equivalent of 142 miles to the gallon and costs $450 per year to fuel, according to the Environmental Protection Agency. By comparison, a Honda Accord with a gasoline engine gets 33 miles to the gallon and costs $2,200 per year to fuel.
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