The cost of a ‘free’ VPN: When cheap is expensive

The Covid-19 pandemic has become a game changer for the VPN industry, with many discovering the service for the first time. Between 2019 and 2022, the global VPN market has nearly doubled. While only about 22.9% of Americans used a VPN at home in 2019, the number swelled to 78% in 2021. 

Having left geek territory and become a household name, VPNs are not fading back into relative obscurity. The dramatic increase in popularity VPNs have experienced can be explained by the demands of remote work, but with VPNs – it has not and will never be strictly about business. 

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