TechRadar is headed to Berlin for IFA 2022 (opens in new tab), which runs from September 2-6. It’s one of the biggest tech expos of the year, and alongside global brands like Samsung and LG, who make everything from laptops to TVs as well as devices for the home, smart home and appliance specialists like Shark, Ninja and Ring will be showing off their wares.
From a Homes point of view, we’re expecting exciting new product launches and new category announcements. We’re also looking forward to seeing, and getting hands-on with, the latest innovations at the various show-arounds and live product demos.
We’re still finalizing our itinerary for event, but we’ve already pinned down a few key brands that we’ll be meeting with. Here’s who – and what – we’re looking forward to seeing…
Who are we looking forward to seeing at IFA Berlin 2022?
Arçelik
At 14.00 – 15.00 on Friday 2 September we’ll be attending a Keynote speech from Hakan Bulgurlu, CEO of Arçelik. We’re of the understanding that he’ll be asking urgent questions of the industry on the climate emergency, and sharing his vision for solving some of the most pressing challenges facing humanity.
Beko is also set to launch a new water-efficient innovation that is set to drive real change in homes around the world.
We’re hoping for some talk about other small appliances such as vacuum cleaners, coffee machine and hairdryers. Grundig is another one of the 12 brands that fall under the Arçelik umbrella, so here’s hoping we’ll hear about some other their innovations too.
NinjaShark
You’ve probably heard about Ninja blenders and Shark vacuum cleaners, so you’ll very probably be glad to know that we will be attending their breakfast event at 09:00, September 1. We are very excited about this since we’ve enjoyed delving in to our Ninja Foodi Health Grill & Air Fryer review (opens in new tab) and Shark Bagless Cylinder Pet Vacuum CZ250UKT review (opens in new tab) in the past, and have heard that they are going to be launching a new category and new product.
We’ve even got the chance to have our hair styled which will be very nice indeed, especially since this is going to be an early start to the day.
Ring
Renowned for their video doorbells such as the Ring Doorbell Pro 2 and Video Doorbell 4 and security cameras such as the Indoor Cam and Stick Up Cam, Ring are one of the go-to brands for home security.
And we are going to be seeing them. They will be exhibiting in Hall 5.2A, Stand 115 and will be showcasing their lineup. It has been some time since the most recent Doorbell 4 was released in early May 2021, so we’re hoping there is going to be some announcement surrounding a new product launch. We shall see.
Samsung
This is a big, big brand who cover pretty much everything from phones to TVs and robot vacuum cleaners to washing machines. Their press conference is being held on Thursday September 1 at 11AM CET and, guess what?; we’re going along.
We’ve recently covered the Samsung Bespoke Jet review (opens in new tab) so we’re looking forward to (hopefully) hearing more about their home appliance line-up. What we are certain to hear about is their latest innovations across the group and partnerships that will help you live a more connected life.
Anyone else?
We’re also excited to also be meeting up with the likes of AEG, Swan and Yale to hear about what they’ve been working on and their innovation plans for the future. There will be a good mix here of large appliances such as washing machines, tumble dryers and dishwashers, small appliances such as fans, air fryers and kettles and smart home security such as smart locks and security cameras.
On Wednesday August 31 the Smart Home League event is also taking place in Berlin. Located on the rooftop terrace in one of the city’s hottest neighbourhoods, tado°, Yale, Philips Hue and the CSA will be sharing their latest and greatest news, and we can not wait/
What are we most looking forward to at IFA?
Aside from getting our hair styled with SharkNinja on Friday September 1 morning, we’re looking forward to meeting up with brands to hear about their latest innovations. During the Covid-19 pandemic we we’re starved of networking events so it’ll be somewhat refreshing to hear about any newness that have launched or are in the pipeline.
If we’re in a position to try out any products than that’ll be equally great, so we can then report back and perhaps even call it in to review at home.
How long will we be at IFA for?
The event is officially open from September 2 – 6 but we (our Homes Editor) will be there from August 31 – September 3. This is so we can attend press events, meet with who we need to meet with and see as many products as possible
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