Every once in a while, it’s fun to do some online window shopping to check out what kinds of things we could buy if money wasn’t an issue—and unfortunately, there’s never a shortage of new and enticing tech luxuries out there, with both astounding designs and price tags.
If you find this surprising, then you should know that the Gold case is by far not the most expensive in Alter Ego’s luxury case collection. The more colorful “Aurora” alternative option cashes in at $3199, and you’ll also get to see that one a little further below.
The company’s motto behind the Alter Ego iPhone case series is:
“Others will stare. Make it worth their while.”
“The ALTER EGO was inspired by you,” says Gray. “You, the rebel who refuses to blend into the background, instead choosing to raise the bar everyday. Radically transforming the iPhone, the ALTER EGO turns your phone into a spectacular object of power, a show-stopper in your hands. Hide and seek is no longer an option. Because if everything that you do is special, why should your phone look ordinary?”
The mission statement of the Gray company is quite the brazen declaration as well:
GRAY was born to honour this entrepreneurial spirit, to serve as their periscope into the future. Fearless, confident and decisive. Our history starts tomorrow, our heritage is the future.
The colour gray calls to mind the tension between black and white, different absolutes. Every great invention in the world happens in this space, where the friction between different ideas, perspectives and experiences ignites true innovation. Balancing these different inputs to create the extraordinary is our mantra. We call this the Art of GRAY.
The world for the rebel can be a lonely place. Few see life as they do, in all its beauty and positivity. Few are able to look upon the world of today and see the opportunities of tomorrow. Few dare to dream of doing great by shaping reality.
Here, the few becomes the many.
Welcome to the family.
If you could leave your mark in the world and shape the future—become a visionary, pioneer, creator—all by flaunting a gold-plated cover on your smartphone, then we’re all in! Ah, if it were only that easy…
Anyways, turning to some hard specs, the Gold case is CNC machined (created by computer-controlled high-precision tools) entirely from an Aerospace-grade titanium alloy (Grade 5 Titanium, or 6Al4V for the geeks here).
It’s coated with a layer of gold, applied through physical vapour deposition (PVD), topped by a mechanically textured surface finish. Popular on watches and jewelry, PVD allows for an extremely thin but smooth gold coating.
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