Time to ditch Amazon Fire TV Stick? Roku enjoys price cut that rival cannot match

But the Fire TV Stick Lite has exactly the same limitations with its hardware, with viewers restricted to just 1080p rather than 4K Ultra HD. It’s worth noting that if you’re going to be mainly watching boxsets and movies on Netflix, this isn’t much of a problem. That’s because, unless you pay the highest monthly subscription fee (£13.99 a month compared to the £5.99 required for its basic non-HD package) you won’t even be able to access 4K Ultra HD content from Netflix anyway.

That’s a stark difference with the likes of Disney+, Apple TV+, and Amazon’s Prime Video, which include this ultra-crisp picture quality to anyone with a subscription (as long as the device they’re using supports the feature).

If you do want access to Ultra HD content, look no further than the Roku Streaming Stick 4K, which has dropped from £49.99 down to £39.99. The comparable Fire TV Stick 4K currently sells for £49.99. Unlike the more affordable Roku Express, the Roku Streaming Stick 4K can double-up as a universal remote to control core feature on your telly – so you don’t need to worry about juggling between multiple remote controls. Using the compact remote included in the box, you’ll be able to power on the television, change the volume, and mute.