Timex goes after Apple Watch with hypocritical billboard
Yes Virginia, Timex sells smartwatches that text and show notifications
Even though this watch is sold out, Timex continues to have its billboard passing along the message that it wants Apple Watch users to read. “Know the time without seeing you have 1,249 unanswered emails,” the copy says on the sign. That refers to the Apple Watch’s ability to pass along notifications about your emails.
Yeah, there is some hypocrisy involved with the billboard. Timex does have its own line of smartwatches and guess what? They pass along notifications. In fact, the Timex website notes that its smartwatch “Plays nice with your phone” and adds that “Over a hundred years of watchmaking has taught us that your watch becomes part of your soul. With notifications and fitness sensors, that bond is even stronger.”
And the iConnect by Timex smartwatch, which is out of stock on the Timex website but is available from online retailers, will show email notifications. In fact, one retailer states, “Stay connected wherever you are. You can receive texts, Facebook, WhatsApp and email notifications on the touchscreen display of your iConnect by Timex smartwatch.”
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