In 2021, you would want to get the best revenue from your marketing campaigns. The best way to do that is by having a proper marketing strategy and of course knowing advanced Google ads marketing strategies. That’s what we are going to show in this article.
Here are some of the best ways to double your sales and increase your profits with simple yet powerful Google ads strategies.
- Always Use Long Tail Keywords
The best way to get more relevant traffic to your website and then transform them into potential clicks is by using long tail keywords. You would be surprised how much you can increase the traffic to your website by relevant clicks because they are answering the search intent. However, make sure that you don’t put too much budget on your long tail keyword campaigns otherwise you will be wasting it on clicks that may not add to much value
- Add Dynamic Content to Site
You can use content optimization tools like Google Optimize or Unbounce to add dynamic content to your site for PPC ad campaigns. Think about it, each keyword will be targeting a particular type of audience. If the people click on an ad and it shows a different page to them, do you think they will come back to the page? No they won’t!
But your ad budget will be consumed and you wouldn’t have anything to work on then. So, make sure that you add dynamic content pages that change the text of heading and descriptions when people visit them so that they get the type of content that they want to see on the page
- Go Local with Ads
The best way to get more relevant clicks and then conversions is by targeting local ads. You can target each campaign by state and city level. Let’s say if you are targeting campaigns on state level, each state will have a different cap and CPC. So, make sure to test your campaigns and only target those that are bringing the most value. You can start with spilt campaigns and then double down on those that are consuming little and providing more leads.
Note: Just check with your sales team about the type of leads you are getting. Because in most cases your leads may not have the same value. So, their input will always be more valuable to you.
- Remarketing is the Best Way to Target Audience
People who have visited your website are more likely to convert because they came to your website through some reference. You should connect your adwords account with Google analytics and target organic visitors who have previously visited your website at least twice.
Why do we say twice? Because when people have visited your website twice, they are more likely to convert. Remarketing them to the right audience will ensure that you get the most benefit from your marketing campaigns.
- Create Custom Audiences
The best way to market your products through paid ads is by creating custom audiences. You can create custom intent audiences or in market audiences. The best way is to start with an intent audience as that will allow you to add 50 keywords to the list. You can then use it in your ads and see if the people are likely to get to your ads and then convert. Simply use three ads per campaign and see which one works best for you.
If that doesn’t work out, you can also go for in-market audience campaigns, these are also great for users who are likely to double their search volume in the long run.
- Split Testing With Ads
Next best way to get more conversions through your paid ads is by using split ad campaigns. You can easily create a lot of ads at once simply by copying one advertisement and then duplicating it. Now just make changes to it.
Why we say creating multiple campaigns for the same campaigns is because you can easily rotate your ads. In fact, Google will be doing that so you can check in a week how your ads are performing. Now, the winning campaigns can be improved even further by using different split testing ads in place of the first one.
What’s Next?
If you are just starting with Google paid ads, then the best option available to you is to use LOW BUDGET. Because if you use too much budget for your campaigns in the start, you will consume it a lot faster. Use caps on all your campaigns so that you don’t spend too much in a single go.
Make sure to use at least three ads per ad group and create multiple campaigns. Try using different audiences for each campaign so that you have one remarketing campaign, three new audience campaigns based on service pages, and two local campaigns targeting local audiences.
Make sure you start with phrase matches and move to exact matches once you are sure that certain keywords are bringing the most conversions.
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