Twitter advertising: Here’s why Elon Musk’s ‘party is on’ – Times of India

It seems Elon Musk is getting what he wanted: advertising on Twitter. The company owner has been working to woo advertisers to turn the fortunes of the company after he bought it for a whopping $44 billion. As per a report, a number of media companies are planning content sponsorship deals on the social media giant.
Citing a schedule of events shared with ad partners, Axios reports that Twitter is planning to run content sponsorship deals with more than three dozen news outlets, media companies and sports leagues in the first half of this year.
The development holds a lot of significance because many advertisers fled the platform, leaving depleted revenue. However, “media companies, newsrooms and sports leagues are reaping too much revenue and marketing advantage to quit the platform,” Axios said.
The news article with these details was shared by Musk on Twitter with the caption, “The party is on!!”

Which media companies will run sponsorship deals?
The publication says that this year, almost all of the major sports leagues, including the NFL, NBA, NHL, MLB, NASCAR, PGA Tour and more, plan to run content deals on Twitter. The content will run around season games and tentpole events, like March Madness, NBA Playoffs and the Super Bowl, according to the schedule seen by Axios.

Here’s a complete list of media houses that are planning to run sponsored content on Twitter:
Sports publishers: CBS Sports, Turner Sports, ESPN, FOX, Univision and Telemundo.
News outlets: The Wall Street Journal, NBCU, Reuters, Axios, Bloomberg, Forbes, Conde Nast and USA Today. They are slated to participate in various Twitter content deals around tentpole moments such as the World Economic Forum at Davos, CES and Pride Week.
Entertainment and TV companies: NBCU, Paramount and Disney are all slated to run content aligned with various award shows, concerts and prime-time TV hits, like “The Bachelor” on Disney’s ABC, “RuPaul’s Drag Race” on Paramount’s MTV and “The Masked Singer” on FOX.

Companies missing opportunity to advertise on Twitter: Musk
Musk also retweeted a post which suggests total views of tweets posted in the last 30 days by automakers that sold at least 10,000 cars in the US in 2022.

The Twitter owner also said that “companies in general are missing the incredible opportunity that Twitter provides to reach customers.”