Twitter introducing two new video features to make the viewing experience better
As video continues to drive engagement on Twitter, the social media company is introducing two new updates.
The first major update to impact how users interact with videos on Twitter is the introduction of a full-screen mode. Twitter now enables users to click on a video to expand it and let it play across the full screen.
Once a video has been launched in full-screen mode, there are additional discovery tools set up to assist in engagement. For instance, upon using full-screen mode, users can scroll up to browse other video content. Each video will show playback options, likes, retweets, captions, etc. Once finished with full-screen mode, tapping the arrow on the top left will bring you back to the standard viewing mode.
This feature is being rolled out on iOS devices in English over the coming days.
The second video-centric feature to hit Twitter is the video carousel. Once again, the company is focusing on discovery tools and new ways to organically drive engagement video content. In the Explore tab, users will begin to see a new video carousel alongside the standard Tweets and Trends.
Clicking any of the featured videos will bring them up in full, where users can interact with them whether it be leaving a like or a comment.
The video carousel is making its way to “select countries” using Twitter in English on both iOS and Android.
Alongside new video integrations, Twitter is also testing the long-requested edit button function for Twitter Blue subscribers. While being tested in Canada first, a rollout may be imminent according to the company’s timeline of late September.
Image credit: Twitter
Source: Twitter
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