Site icon TechNewsBoy.com

UK probes Microsoft’s $69 bn bid for gaming giant

Microsoft in January announced a bid to create the world’s third biggest gaming company by revenue by purchasing the owner of hit games “Candy Crush” and “Call Of Duty”

Britain on Thursday announced an “in-depth investigation” into Microsoft’s planned $69-billion takeover of US gaming giant Activision Blizzard, citing UK competition concerns.

US technology giant Microsoft in January announced a bid to create the world’s third biggest gaming company by revenue, behind China’s Tencent and Japan’s Sony, by purchasing the owner of hit games “Candy Crush” and “Call Of Duty”.

The proposed deal, already controversial owing to allegations of sexual harassment against women at Activision, now faces a probe by Britain’s Competition and Markets Authority.

“The CMA has referred the anticipated acquisition by Microsoft Corporation of Activision Blizzard, Inc. for an in-depth investigation,” a statement said.

It added that the “merger may be expected to result in a substantial lessening of competition within a market or markets in the United Kingdom”.

Activision Blizzard’s portfolio also includes the popular game “World Of Warcraft”.

Sorcha O’Carroll, senior director of mergers at the CMA, previously expressed concern that Microsoft could use its control over Call Of Duty and World Of Warcraft “to harm rivals, including recent and future rivals in multi-game subscription services and cloud gaming”.

Sony has expressed concerns that Call of Duty might no longer be accessible on its PlayStation console.

Microsoft dismissed such a suggestion, however, saying in a statement Thursday that “it makes zero business sense… to remove Call of Duty from PlayStation given its market leading console position”.


Microsoft’s Activision Blizzard deal gets global scrutiny


© 2022 AFP

Citation:
UK probes Microsoft’s $69 bn bid for gaming giant (2022, September 15)
retrieved 15 September 2022
from https://techxplore.com/news/2022-09-uk-probes-microsoft-bn-gaming.html

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.

For all the latest Technology News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! TechNewsBoy.com is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – abuse@technewsboy.com. The content will be deleted within 24 hours.
Exit mobile version