What does it take to create Bharat’s education lab: The story of PhysicsWallah, building on trust
Synopsis
Can ed-tech have a brand like the Tatas? A profitable unicorn with an eye on impact and regional reach, PhysicsWallah strives to become one. Apart from its clear focus on students and teachers, PhysicsWallah has prioritised profitability from Day 1. While word-of-mouth marketing was its biggest success, can it stay sane and keep a clear vision?
This is what Aristotle once said.There are three keys to persuasion.Pathos: the emotional connect.Ethos: the credibility.Logos: the logic.Start-up founders across sectors have to maintain this delicate balance between these three keys, as the consumer looks for the emotional connect in their stories and the credibility in what they offer, and test it against the logic of the solution offered. And it’s especially true in the education sector,
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