What Twitter’s Move to Shutter Offices Signals for Big Tech
Twitter executives can currently travel the world by globe-trotting among the company’s 38 offices, from San Francisco, Sydney, and Seoul to New Delhi, London, and Dublin.
But not for much longer. On July 27, the company sent a memo to employees saying that one office in San Francisco would be shuttered; plans for a new office in Oakland, California, would be abandoned; and the future of seven locations was being carefully considered as part of a cost-cutting measure. Five other offices globally would definitely be downsized. It’s all part of an attempt to prepare the company for purchase by Elon Musk and tighten expenditure as much as possible.
Twitter isn’t the first to cut down its office space. In early June, Yahoo was rumored to be getting rid of its 650,000 square foot San Jose campus, which was only completed at the end of 2021. Later that month, Yelp announced it was edging closer to being fully remote, and closing 450,000 square feet of office space across the United States. It was followed a week later by Netflix, who said it plans to sublease around 180,000 square feet of property in California as part of a broader company downsizing. That echoed Salesforce, which put up half of its eponymous San Francisco tower block for sublease in mid-July.
Twitter is likely to be one of many companies making the same decision, says Daniel Ismail, senior analyst at real estate research company Green Street. “Even for technology companies, which are some of the most profitable and valuable companies in the world, the office is still an expense—and one that may not be critical in the future.”
Big Tech companies have been at the forefront of some of the bigger issues that are throwing the future of the world of work in flux. From the ability to work remotely from anywhere, which Meta has embraced, to simply spending less time in the office and more time at home, Big Tech companies—by dint of the fact that they’re often developing the infrastructure and products that enable remote work—have been more willing to trial the concept ahead of traditional businesses. US Bureau of Labor Statistics data shows that 27 percent of American workers in “computer and mathematical occupations” worked remotely at some point in the last four weeks. “The pandemic showed that remote working was not only quite viable for many companies, but also something many employees really like, and could be productive doing,” says Ismail. It’s having an impact not just on rank-and-file workers, but stretching all the way up to the upper echelons of management. On August 2, the Financial Times reported that Instagram boss Adam Mosseri would be moving to London, away from Meta’s headquarters in California. Mosseri follows colleagues like Javier Olivan, who is spending more time in Spain since replacing Sheryl Sandberg as chief operating officer, and Guy Rosen, vice president of integrity, who had planned to move to Israel.
Phil Ryan, director of city futures and global insight at real estate advisors JLL, says that although many Big Tech companies are drawing down their workspace portfolio, others are continuing to buy, making it a mixed market. Those purchases are often coming outside the traditional homes for Big Tech on the coasts, moving inland to places like the suburbs of Phoenix, Arizona. However, Ryan does acknowledge that there has been what he terms a “rationalization” of office space among some larger companies. “There are a lot of companies, particularly in the Bay Area, with multiple locations in a specific metro area that will consolidate that space,” he says.
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