Tech YouTuber Marques Brownlee often likes to tweet about the daily tech user’s pains in a half-joking manner (ahem, Twitter edit button). It just so happens that sometimes, the heads of some companies can spot and reply to such tweets.
Yup, we get this one a lot. It’s still just not a big enough group of people to be a priority. Hoping to get to it at some point, but right now we’re very heads down on other things.
— Adam Mosseri (@mosseri) February 27, 2022
Yes, on one hand, the iPads are tablets that manage to keep selling in a declining tablet market. So, it’s hard to believe that there’s a shortage of iPad users out there. However, Instagram is an app that is built with one-handed, vertical screen in mind. From the classic square Insta posts to the fairly new Reels feature — it’s all a bit awkward to consistently use on a landscape-oriented tablet.
Perhaps the Insta team is much more interested in improving that “vertical phone” experience instead of trying to reinvent a new UI for a niche that may, in fact, turn out to be small.
For influencers and Instagram powerusers, the Meta Business Suite gives you all the controls and notifications that you can navigate and enjoy on a huge tablet screen. For the front end user, Instagram is a more “chunks of fun, here and there” type thing. Or, at least that’s what it’s supposed to be, maybe?
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