Reason for the decline
The report adds that the decline of the Indian smartphone market can be attributed to two reasons — first is that the entry-level smartphones are facing supply constraints due to the global chip shortage. The second reason is that last year there was a lot of pent-up demand after reopening the economy that led to high volume of sales during Q3 2020.
Top 5 smartphone manufacturers
Xiaomi maintained its lead in the Indian smartphone market by shipping 11.2 million units during the quarter. The company acquired a total of 24% market share.
The second place is captured by Samsung with a total shipment of 9.1 million units and 19% market share. Vivo and Realme occupied third and fourth place respectively with 18% and 17% market share.
Chinese smartphone maker Oppo stands on the fifth position with 13% market share.
Commenting on the Indian smartphone market, Canalys Analyst Sanyam Chaurasia said, “From the end of June, a surge in demand has swept India, which is set to persist during the festive season. Smartphone vendors have seized the opportunity to push the older stock into the channel ahead of the holiday period. But low-end model supply constraints mean shipments have been restricted, and brands have been forced to use promotions to make their high-end models more appealing. These challenges will persist into Q4, and high component and logistics costs, together with container shortages will result in longer lead times and higher retail prices. But smartphone brands are striving to minimize the impact on Indian customers and will prioritize online channels where possible to provide a margin buffer that may allow for less price disruption.”
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