Without more U.S. subscribers to Twitter Blue, Musk might consider bankruptcy after all
Twitter has only signed up 180,000 Twitter Blue subscribers in the U.S.
Musk reportedly told Twitter employees that he wants half of the company’s revenues to come from subscriptions. However, at the current rate, Twitter Blue will bring in only $27.8 million a year which is a long way from half of the company’s 2022 revenue of $4.4 billion. To pump up subscription income, Musk is reportedly looking at adding a higher membership tier that would allow users to browse the site with no ads.
If this becomes too difficult a task for Musk, he might feel compelled to pull the plug on his acquisition and put Twitter in bankruptcy after all.
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