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YouTube names ‘most popular’ creators and videos of 2022: Full list – Times of India

YouTube has announced the most popular creators, artists and videos of 2022. YouTube claims that it uses a carefully considered methodology to publish the lists including Top Trending Videos, Top Music Videos, Top Shorts, Top 20 Breakout Creators, Top Breakout Women Creators and Top Creators.
“Viewers are, now, connecting the most with creators and artists who produce content across multiple formats. The interplay between video on demand, short form content and live stream is evident on YouTube – and reflected in the annual lists. Viewers shared a laugh over a dystopian short-film, while following the short-takes of a lovable housekeeper. They passionately pursued hobbies and interests, from watching a 4-hour long e-sports live stream to 60-seconds strokes of immersive art. Millions vibed to the peppy viral hit that transformed a local peanut-vendor into a national wonder! And many others dived deep into an ocean of entrepreneurial opportunity, seeking inspiration with a dash of humor,” said the company in a statement.

Here’s three trends that YouTube’s 2022 lists tell us about pop culture in India:
Multi-format creation is driving momentum for pop culture
Mainstream content gained new levels of relevance because creators reinterpreted them for their communities through different formats and styles. For instance: From official episode highlights to chart-topping spoofs and reaction videos, reviews, memes and interviews, Shark Tank left an indelible imprint on popular culture, mirroring the rise in interest for motivational and inspirational content on YouTube. Similarly, innovation in video formats and styles – lyric videos, releases in different languages, remixes, behind the scenes or even, sketches – is helping reshape the way fans discover and engage with music.
For Gen-Z, YouTube is a microcosm of the world they inhabit
Digital culture is now all about personal and socially relevant messages, particularly for Gen-Z, who are not only seeking out but also creating quick doses of feel-good, familiar content. Young creators, from small towns and even India’s hinterlands, have turned to Shorts to share snippets of their daily life in their own language and inimitable style. For Gen-Z, YouTube is not only a platform to share their unique worldview, but also a window to a world without borders. Here, they can cultivate interests, go deep into topics they love, whet their curiosity or even discover niche skills.
A new generation of filmmakers emerge
With high-production values, engaging scripts and all-round entertainment, YouTube creators are delivering blockbusters, and even “shortbusters”. Even as a full length feature and a dramedy short-film made it to the top trending videos, scripted content is also taking off in short-form across languages, with snappy, fast paced, quick witted episodes.

Name of the show Creator
AGE OF WATER Round2Hell (R2H)
Sasta Shaark Tank Ashish Chanchlani
INDIAN FOOD MAGIC CARRYMINATI
Arabic Kuthu – Beast First Single Promo Thalapathy Vijay | Sun Pictures | Nelson | Anirudh
Daaru With Dad 3 Harsh Beniwal
BB Ki Vines Automatic Gaadi | Doodhiya | the mridul | Pragati | nitin
BIGGEST GANGSTER ENCOUNTER | GTA V GAMEPLAY #146
[HINDI] Free Fire World Series 2022 Sentosa Finals
Chidiya Ghar – Amit Bhadana Rajpal Yadav

Top Music Videos

Name of the music Creator
Srivalli (Video) Pushpa | Allu Arjun, Rashmika Mandanna | Javed Ali | DSP | Sukumar
Arabic Kuthu | Halamithi Habibo -Lyric Video Beast| Thalapathy Vijay| Sun Pictures| Nelson| Anirudh
Pushpa: Saami Saami – Full Video Song Allu Arjun, Rashmika Mandanna | Sunidhi C | DSP | Sukumar
Kacha Badam Song Bhuban Badyakar | Kacha Badam Song Remix | Badam Badam Song | New Song 2022
#Video | ले ले आई कोका कोला #Khesari Lal Yadav, #Shilpi Raj | Le Le Aayi Coca Cola | Chaita Geet
Oo Bolega ya Oo Oo Bolega Ft Samantha ( Full Video) Pushpa | Allu A, Rashmika|Kanika K, DSP, Sukumar
Oo Antava Mawa..Oo Oo Antava Full Video Song | Pushpa Songs Allu Arjun| DSP |Sukumar |Samantha
Coke Studio | Season 14 | Pasoori Ali Sethi x Shae Gill
Arabic Kuthu – Video Song Beast | Thalapathy Vijay | Pooja Hegde | Sun Pictures | Nelson | Anirudh
#Video | #Khesari Lal New Song ~ नथुनिया Priyanka Singh | Nathuniya |Arshiya Arshi| Bhojpuri Gana

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